What I enjoy most is taking something difficult, confusing, or technical and turning it into something anyone can use without overthinking it.
With over 10 years simplifying experiences in banking and fintech, I've specialized in translating financial terms into something people understand and use.
Car Insurance Sales Site Redesign
From a Generic Funnel To a
Personalized Experience
How did we reduce friction by 48% and increase conversions by simplifying complex decisions?
Car Insurance case study
Digital Credit Card Onboarding
A Simple Welcome
to Your New
Credit Card
From a tangled process to a smooth experience that increased conversions by 24%.
Credit Card case study
What I enjoy most is taking something difficult, confusing, or technical and turning it into something anyone can use without overthinking it.
With over 10 years simplifying experiences in banking and fintech, I've specialized in translating financial terms into something people understand and use.
Finder
File
Edit
View
Go
Window
Help
Mon Jun 5 9:41 AM
Cencosud Scotiabank
seguroscencosud.cl
Bookmark
seguroscencosud.cl
Car Insurance case study
Car Insurance Sales Site Redesign
From a Generic Funnel To a
Personalized Experience
How did we reduce friction by 48% and increase conversions by simplifying complex decisions?
Finder
File
Edit
View
Go
Window
Help
Mon Jun 5 9:41 AM
Cencosud Scotiabank
tarjetacencosud.cl
Bookmark
tarjetacencosud.cl
16:05
Credit Card case study
Digital Credit Card Onboarding
A Simple Welcome
to Your New Credit Card
From a tangled process to a smooth experience that increased conversions
by 24%.