I'm a UX designer specialized in finance and insurance. What I enjoy most is taking a difficult, confusing, or technical process and turning it into something anyone can use without overthinking it.
I've been designing for banking and fintech for over 10 years, both in Chile and Venezuela, where I led projects that improved conversions and reduced end-to-end friction.
My Approach
I blend hard data with empathy
I believe in evidence-based decisions, but also in understanding the emotional context of those who will use the product.
Always as a team
I collaborate shoulder-to-shoulder with PMs, developers, business stakeholders, and whoever is needed. The best solutions emerge when different perspectives come together.
I make it work and feel good
A good product doesn't just meet business objectives—it also creates a positive experience that people remember.
Simplifying the complex
My specialty is making complex financial concepts accessible to anyone.
Tools and Skills
- Design: Wireframing, prototyping, UX/UI, design systems (Figma ninja level)
- Research: Discovery, interviews, surveys, A/B testing, analytics
- Collaboration: Agile, Scrum, working with multidisciplinary teams
- Coding: HTML/CSS (expert), JavaScript (advanced), VueJS (competent)
I'm a UX designer specialized in finance and insurance. What I enjoy most is taking a difficult, confusing, or technical process and turning it into something anyone can use without overthinking it.
I've been designing for banking and fintech for over 10 years, both in Chile and Venezuela, where I led projects that improved conversions and reduced end-to-end friction.
My Approach
I blend hard data with empathy
I believe in evidence-based decisions, but also in understanding the emotional context of those who will use the product.
Always as a team
I collaborate shoulder-to-shoulder with PMs, developers, business stakeholders, and whoever is needed. The best solutions emerge when different perspectives come together.
I make it work and feel good
A good product doesn't just meet business objectives—it also creates a positive experience that people remember.
Simplifying the complex
My specialty is making complex financial concepts accessible to anyone.
Tools and Skills
- Design: Wireframing, prototyping, UX/UI, design systems (Figma ninja level)
- Research: Discovery, interviews, surveys, A/B testing, analytics
- Collaboration: Agile, Scrum, working with multidisciplinary teams
- Coding: HTML/CSS (expert), JavaScript (advanced), VueJS (competent)